How to Do SEO Keyword Research For Beginner

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How to Do SEO Keyword Research, Source: Pixabay

In relation to the
application of SEO for blog and business content, the important thing to note
is the keywords used in the content. Therefore, make sure you have done keyword
research before creating content. The purpose of this activity is to get your content
to win positions in search engines like Google and bring in a lot of
visitors.

However, some people
find it difficult to do so. And still do not know the important factors in
choosing keywords. This post will talk about how to research the correct
keywords to get potential keywords and get a lot of traffic. So, please read
carefully.

Also Important: What is Keyword Research?

Fundamental
Keywords Research Strategy

When you start doing
keyword research, there are four steps to be done to find the most ideal
keywords that fit your needs. These four steps are perfect for beginners to get
the best keywords. That way you can do further research using other factors.

Set
Your Goal

Before doing keyword
research, the first thing to do is to set your goals first. Whether the
keywords you aim to get as many visitors as possible or to get potential
buyers.

You have to
understand, that without a clear purpose then keyword search will be difficult.
For example, if you want to get a large number of visitors to your business
website, you can search for keywords related to business ideas or tips or
keywords related to business development and activities. This will make it easy
for you to get visitors and traffic.

Meanwhile, if your goal is to do keyword research to get potential buyers, then the keywords that
must be shot are keywords related to buying and selling activities,
transactions, and the like.

Look
for Basic Keywords First

Once you’ve set the
main goal, then look for the basic keywords that match the goals you want to
achieve. Short tail keyword usually consists of only one to two words. Examples
of basic keywords that you can use for business, for example buying and selling,
selling, how to sell, online stores, cheap stores, cheap cars, and so on.

Determine the Short-tail Keyword that best suits your needs. Because Short Tail Keyword is the
basis for people finding your content or business. In addition, Short Tail
Keyword is needed to detail long keywords that more specifically describe what
they have.

Find
Long Tail Keyword

A long-tail keyword is a
derived keyword that usually contains a description or more details of the
basic keywords that you have previously specified. To search for long-tail
keywords, you can use keyword search tools. Keyword search tools themselves are
many types. Some are free and some are paid. Just choose according to your
needs and adjust to your budget.

For beginners, using
free tools, such as UberSuggest or keyword planner, is also recommended. With
these tools, the list of recommended keywords will look easier. You can find a
variety of long-tail keywords that you can shoot with guaranteed accuracy or
use Google suggest that automatically appears in the search box.

Analysis
of Competition Levels in Search Engines

In keyword search,
there is one point that is no less important than the previous points, which is
to analyze the level of keyword competition in search engines. You can use
keyword tools, Google ads, or keyword planners to see how much competition is in
the keywords you’re targeting.

Doing this level of
competition analysis also allows you to get information about the search volume
of your shot keywords. Analyze the level of keyword competition manually with
keyword tools instead of using Google ads Because later the competition level
data will be shown through the site of the tools.

What
to Look For In Choosing Keywords

Once you do those
four. You’ll get a lot of keywords to choose from as your content keywords.
However, many people are wrong in determining the best keywords for them. So
those keywords don’t mean anything to them.

Keywords have a few
things to keep in mind with regard to your needs. These indicators describe
the quality and chances of you winning the competition. Understand carefully
the key keyword indicators below.

1.
Search Volume

Search volume or
keyword search volume is how many keywords are searched on Google in a given
period of time. Usually, the keyword tool will display many keyword searches in the
last month.

For example, the
search volume of a keyword indicates a number of 100,000. This means that the
keyword was searched 100,000 times on Google within a month.

2.
Keyword Difficulty

Keyword difficulty
indicates the difficulty of a keyword to be on the first page of search
results. Generally, keyword tools use a scale of 0-100. The larger the number,
the harder it is for the keyword to reach the first position of the search
results. Usually, keyword difficulty also shows how many backlinks are needed
for an article to be on the first page of search results. The higher the
difficulty keyword, the more backlinks it needs.

3.
Keyword Suggestion

Keyword suggestions
are keyword suggestions related to the keywords you’re looking for. For
example, let’s say you do keyword research for the keyword “create a
blog”, the keyword tool will provide keyword suggestions such as “how
to create a blog”, “create a free blog”, or “create an easy
blog”.

Generally, the keyword
tool service will give long-tail keyword suggestions.

Through this keyword
suggestion feature, you can find more long tail keywords suitable for your blog
or website. Using long-tail keywords is recommended in order to attract more
visitors because 70 percent of searches on Google consist of long-tail
keywords.

For example, instead
of just searching for the keyword “blog”, users can get more complete
and clear information by typing the keyword “how to create a blog” or
“how to create an easy blog”

4.
Search Engine Result Page (SERP)

The SERP shows the
pages that top the keyword search results you researched. The function is to
see what quality pages can top Google search results.

Also Important: Whatis SERP and why this important for SEO?

Okay, these a post about how
to do SEO Research Keyword. If you think these posts are insightful. Don’t
forget to share it with other people. Thanks for your visit and have a nice
day!

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